If you run a small business, then marketing is likely one of your biggest headaches, but it doesn’t have to be. You don’t need a marketing degree or to be an advertising expert in order to raise awareness about your brand, gain qualified leads and grow your sales. ...
In today’s economy, many small business owners are struggling to stay afloat and facing an increasingly competitive marketplace. According to the Bureau of Labor Statistics, 20 percent of small businesses fail within the first year, while 30 percent fail within the...
Supplier Diversity isn’t just a business buzzword. It’s a crucial practice that helps form equitable, inclusive supply chains that contribute to vibrant and innovative business ecosystems. By ensuring that companies can access diverse sources for goods and services,...
Many media and entertainment companies—especially if they are small or independently-owned—work round-the-clock to produce content and face enormous pressure to keep up with evolving media trends and the 24-hour news cycle. To be sustainable and grow in the media...
Bias in the workplace can take many forms, from subtle discrimination to overt prejudice. It can also manifest itself in different ways, such as through unconscious biases that influence hiring decisions, promotion opportunities, and pay. It is important to mitigate...
There are countless benefits to utilizing certified diverse suppliers for your business, including increased innovation and better financial performance. However, finding the right diverse suppliers can be challenging. While more than 80 percent of Fortune 100...