Supplier diversity is an important concept that is gaining traction across a range of industries. It involves the conscious effort of organizations to include a diverse range of suppliers in their procurement activities. By doing so, companies can ensure that they are...
With the rise of social media, influencer advertising has become one of the most powerful tools for businesses of all sizes. Influencer marketing allows you to create meaningful relationships with your followers and customers, increase sales and engagement, and drive...
About 30 percent of small businesses fail within the first two years of operation. As a small business owner, it’s important to stay up-to-date on current trends. Otherwise, you could miss out on opportunities to grow your company. Here are five trends predicted...
Holiday parties are great opportunities to show your employees how much you appreciate them, but they can also be overwhelming to plan, especially during what is usually a busy time of year for small businesses. Here are some tips on planning a successful event that...
As we move towards an increasingly globalized world, companies must embrace the benefits of diversity in their supply chains. There has been a lot of discussion about improving and supporting diversity in the workplace, but having diverse suppliers is just as...
Email marketing is a powerful tool that can help you reach new customers, build relationships, and grow your business.You don’t have to be an expert to create great emails. All you need to know are a few tips that will help you maximize your time and better...
When working with suppliers, vendors and other business partners, it is important to have strong relationships built on trust and clear communication. Not only does this help ensure the quality of your end product or service, but it also protects your company’s...
The media industry has changed dramatically in recent years. Consumers now have access to a wide variety of digital devices that allow them to watch movies, listen to music, read books, play games, and much more on demand. We have entered an era where people are...
Women entrepreneurs face unique challenges when starting a business. These can include a lack of access to funding, societal pressures and expectations, and conscious or unconscious discrimination. Despite this, women started about half of all new businesses in 2021....
If you run a small business, then marketing is likely one of your biggest headaches, but it doesn’t have to be. You don’t need a marketing degree or to be an advertising expert in order to raise awareness about your brand, gain qualified leads and grow your sales. ...
